DAILYPAY

THE DAWN OF A NEW PAYROLL SYSTEM

DailyPay is a digital product that gives employees access to their wages as they earn them. To stand out in the crowded on-demand pay category, the company needed to move from being seen as transactional technology and distance itself from predatory payday lenders. We built a brand idea with the promise of money always being in the right place at the right time, amplified by an identity that reflects the impact pay has on people’s lives. The rebrand fueled an 87% increase in growth and positioned DailyPay as the leader redefining how payroll works for employees.

BRAND STRATEGY, VISUAL IDENTITY, ART DIRECTION, CAMPAIGN
CREATED AT WOLFF OLINS