INSTACART

PLANTING ROOTS FOR THE FUTURE

Instacart launched in 2012 with a breakthrough product that made it a category of one, but it never built a brand to match. When the pandemic drove a surge in online grocery in 2020, growth multiplied and so did the competition. The company needed a brand that stood apart, supported expansion, and signaled maturity to investors ahead of its IPO. We set the foundation for Instacart’s next chapter with a brand idea and design system that captured both the power of its product and the personal value it delivers to people, redefining Instacart as an indispensable service and paving the way for one of 2023’s most successful IPOs.

CREATIVE STRATEGY, VISUAL IDENTITY, VERBAL IDENTITY, ART DIRECTION, SONIC IDENTITY, SUB-BRANDING
CREATED AT WOLFF OLINS