KENVUE

A NEW VIEW OF CARE

When Johnson & Johnson split into two companies, it required a new parent brand for its iconic consumer health products ahead of a planned IPO. The company needed an identity built entirely from the ground up with no visual connection to J&J, and to give meaning to the unfamiliar new name “Kenvue.” To build emotional connection at a moment when the company was losing its heritage, we created a relatable symbol of care that showcases its portfolio of enduring products. The rebrand united thousands of employees worldwide, strengthened leadership during a time of immense change, and debuted on the stock market with a $3.8B IPO, the largest since 2021.