NEUTROGENA

GLOWING UP A GLOBAL LEADER

Neutrogena was losing ground to clinical competitors and needed to reignite its appeal with new audiences while reclaiming its place as the leading science-backed beauty brand. As a global name in over 70 countries, its identity had fragmented under the weight of countless teams and vendors, creating the need for a clear design blueprint that could work everywhere. We defined a new brand vision, Beauty to a Science, expressed through elegant scientific and beauty art direction that highlights skin expertise. The clean, confident system underscores Neutrogena’s clinical credentials and provides the foundation for compelling beauty storytelling. The result is a unified identity that launched a global campaign and set the stage for Neutrogena’s rebirth as the science-backed beauty leader.

CREATIVE STRATEGY, VISUAL IDENTITY, ART DIRECTION, CAMPAIGN
CREATED AT WOLFF OLINS IN COLLABORATION WITH BBDO